Why GoTo
A major step for GoTo Global: Acquiring emmy

GoTo Global drives European expansion with the acquisition of a German moped sharing leader - emmy

By Gil Laser
For months here at GoTo Global, we have been working on continuing our European expansion, and now I am delighted to reveal we have officially acquired Emmy.

For those not in the know, emmy is the market leader offering spontaneous short-term rentals with electric scooters in Germany. With a fleet of over 3,000 scooters across Berlin, Hamburg and Munich, Emmy covers more than 22 million kilometres on its scooters and has more than 350,000 customers signed up for its app. This point of entry into the German market is a great strategic step for us and significantly increases GoTo Global's European footprint, positioning us to exceed €100 million in annual revenues by the end of 2023.

We today can see that across Europe very few city journeys rely on just one form of vehicle, and we believe that multimodal transport is the future for modern urban travel. In a nutshell, we intend to revolutionise the way German commuters travel, providing a single, technology-driven app to access multimodal transportation. Weare excited to bring this unique technology platform to the German market, enabling commuters to move in whichever way best suits their needs easily.

We are currently in an ongoing investment round to further expand our multimodal mobility offering across Europe. This timely acquisition in fact brings us one step closer to our mission of bringing multimodal shared mobility to every major European city by 2025, augmenting our excellent growth trajectory. We’re on course to register 100% year on year growth in 2021 and we assume to be at least 30–36 months ahead of other platforms and offerings in the market.

It's not just us who are delighted about this acquisition. Valerian Seither and Alexander Meiritz, the founders of emmy are looking forward to what’s next. Both Valerian and Alex will be staying in the business, joining the leadership team at GoTo with a very clear brief of transforming emmy into GoTo Germany – the first real multimodal provider in the market. Since day one of discussion, we have all felt that this move will be to the benefit of existing emmy customers who will quickly see the benefits of GoTo's unique technology and offering. Moving forward, they will be able to complement their moped rides with cars and micro-mobility options easily.

As a business we believe firmly that the future of urban mobility will be without the need to own a vehicle. This is why this acquisition complements our vision perfectly, seeing us further reduce the number of privately-owned vehicles in cities across Germany and reducing CO2 emissions. Moreover, with our plans for further growth across Europe, we look forward to power millions of trips across the continent with our fleet of thousands of diverse assets