Why GoTo

Behind Every Great Ride is a Group of Extraordinary Women

by Gil Laser, CEO, GoTo
It's safe to say that 2021 is proving to be an amazing and challenging year for us here at GoTo. We are working tirelessly to bring our particular blend of mobility confidence to more and more users.

In all this, we're so proud of the terrific people behind GoTo - our 160 strong GoTeam that fuels our success. Amongst this group is an ever-growing number of brilliant women. Today it's no exaggeration to say that behind every great GoTo ride is a group of extraordinary women.

From developers to operations leaders, business strategists, marketers, and much more – these amazing women are truly shaping the journey that GoTo is on - taking us ever closer to our goals. Every day they show leadership, innovation, and true determination - proving that armed with the power of great people, nothing is impossible.

I'm a firm believer that talent comes in all shapes and sizes. It's not a gender or an ethnicity thing. I want to work with people who have the right combination of attitude and skills and who profoundly believe in what we are doing! So, in all this, it's only natural to work in a gender-equal company. Today 50% of the leadership team driving the business forward are women. Inclusive practices and equal opportunities are part of our daily routine and culture and we sometimes forget it's not necessarily the case at all companies.

This month, in conjunction with International Women's Day, we're going to profile some of these extraordinary women. They'll talk about their work, the skills they've developed and what It takes to stay at the top of their game. They'll also share their perspectives on GoTo, what makes it a great place for women to work, and how shared mobility can be a driving force for equality. You'll meet:
- Shirly Kalush, COO of GoTo Global. She leads fundraising, M&A, and global expansion. With GoTo for 3 years and in mobility for over 10 years, she co-led the Round B fundraising and managed expansion into Spain.

- Gali Taub-Sarig, CEO of GoTo Israel. Managing GoTo's largest market and driving an overall turnaround during a COVID year, she recently spearheaded the growth in GOTO's Tel Aviv fleet, adding 100 EV free-floating cars and 1000 bikes.

- Tzeela Negev, Product Manager at GoTo Global. With over 4 years of experience in mobility, Tzeela has been an integral part of the evolution of the GoTo product, making it one of the best multi-modal apps around.

- Dikla Amar, Senior Developer at GoTo Global. A veteran of GoTo's development team, she has been with the company ever since it in-housed technology development.

- Roberta Cassar Bernard, Customer Service Manager at GoTo Malta. She leads a 24/7 Service Centre tasked with ensuring we consistently continue to evolve and improve the customer experience we deliver.
You'll hear a range of opinions and perspectives, and how each views the question of equality.

Because if there's one thing we know at GoTo – it's the importance of diverse voices in creating a company that thrives. And that something we're really proud of!